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  Meaning The contribution of agri -food products in place branding refers to how local agricultural and food products help shape the identity, reputation, and image of a region, city, or country. It highlights how food heritage, traditional farming practices, and unique regional cuisines become strategic tools to promote a place’s culture, economy, and tourism appeal. Introduction Place branding has become an essential strategy for regions and nations aiming to differentiate themselves in global markets. Agri -food products play a pivotal role in this process as symbols of authenticity, heritage, and local excellence. From Italian olive oil and French wine to Indian spices and Japanese tea, food has the power to connect people emotionally to a place. Strategic branding of agri-food products not only enhances market competitiveness but also strengthens cultural identity and fosters consumer loyalty. Advantages Cultural Representation – Showcases traditional knowledge, farmi...