Hidden secrets in the transition to non-technological innovation.
Meaning Non- technological innovation refers to changes and improvements that do not primarily rely on new machinery, software, or scientific breakthroughs. Instead, it focuses on organizational structures, business models, marketing strategies, cultural transformation, leadership styles, service design, and social systems. While technological innovation introduces new tools, non-technological innovation transforms how organizations operate, deliver value, and engage stakeholders. The “hidden secrets” lie in the subtle yet powerful shifts in mindset, structure, and human behavior that often determine long-term success more than technology itself. Introduction In today’s competitive and rapidly evolving environment, organizations often prioritize technological advancement as the main driver of growth. However, many transformative breakthroughs occur without significant technological change. Companies such as service-oriented firms, educational institutions, healthcare systems,...