What Is in a Title? Characterizing Product Titles in E-Commerce
1. Meaning A product title in e- commerce is a concise textual representation of a product designed to inform, attract, and persuade potential buyers. It typically includes essential attributes such as brand name, product type, key features, size, color, model number, compatibility, and sometimes promotional keywords. In digital marketplaces like Amazon, Flipkart, Alibaba, and Shopify-based stores, the product title is often the first point of interaction between the customer and the product. It plays a critical role in search engine visibility, ranking algorithms, click-through rates (CTR), and ultimately, conversions. Thus, a product title is not merely a name — it is a strategic communication tool that blends marketing, information retrieval, and consumer psychology. 2. Introduction With the rapid growth of e- commerce , millions of products compete for visibility in crowded digital marketplaces. In this environment, product titles serve multiple functions: Enabling...