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Building Strong Employer Brands: The Role of Gamification

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  Meaning Gamification in employer branding refers to using game-based elements—such as points, challenges, quizzes, and leaderboards—to improve how organizations attract, engage, and retain talent. It transforms hiring, onboarding, and development processes into interactive experiences that reflect company culture and innovation. Introduction As competition for skilled talent intensifies, employer branding has become crucial in differentiating organizations. Companies must showcase a compelling and engaging value proposition to attract and retain talent. https://bestpaperawards.com/ Gamification offers a modern approach that enhances candidate and employee experiences through interactive methods, fostering creativity, participation, and emotional connection. It supports meaningful engagement, strengthens the employer's reputation, and improves alignment with organizational values. Importance Gamification adds innovation and interaction to HR practices, helping organizations d...
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Exploring Flow Experience for Hotel’s Branded Booking Apps

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  Meaning Flow experience refers to a psychological state in which users are fully immersed, focused, and enjoy their interaction with a digital system. In the context of hotel -branded booking apps, flow occurs when guests find the app intuitive, engaging, fast, and stress-free, allowing them to complete tasks such as searching, booking, modifying reservations, or accessing loyalty rewards without confusion or interruption. It is a state where technology feels natural, enjoyable, and effortless, resulting in positive emotions and loyalty toward the brand. Introduction Digital transformation has reshaped the hospitality industry, pushing hotels to invest in branded booking applications to strengthen guest relationships, capture direct bookings, and enhance service personalization. While features and technology play important roles, the critical factor that differentiates successful apps is the flow experience —a smooth and pleasant interaction that removes friction from the book...
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The contribution of agri-food products in diverse strategic approaches to place branding

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  Meaning The contribution of agri -food products in place branding refers to how local agricultural and food products help shape the identity, reputation, and image of a region, city, or country. It highlights how food heritage, traditional farming practices, and unique regional cuisines become strategic tools to promote a place’s culture, economy, and tourism appeal. Introduction Place branding has become an essential strategy for regions and nations aiming to differentiate themselves in global markets. Agri -food products play a pivotal role in this process as symbols of authenticity, heritage, and local excellence. From Italian olive oil and French wine to Indian spices and Japanese tea, food has the power to connect people emotionally to a place. Strategic branding of agri-food products not only enhances market competitiveness but also strengthens cultural identity and fosters consumer loyalty. Advantages Cultural Representation – Showcases traditional knowledge, farmi...
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Rooted in Loyalty: How Consumer Ethnocentrism Shapes Consumer Satisfaction with Homegrown Brands

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  Meaning Consumer ethnocentrism refers to the belief that purchasing domestic products is morally and economically preferable to buying foreign ones. This mindset is driven by loyalty to one’s nation, cultural identity, and the desire to support local businesses and the national economy. In this context, homegrown brands benefit from emotional and patriotic consumer preferences, which can strongly influence satisfaction levels—even when foreign brands may offer competitive quality or features. Introduction In an increasingly globalized world, consumers are presented with a wide array of domestic and international products. While global brands often dominate markets due to strong brand equity, perceived reliability, and innovative reputation, many consumers still favor homegrown brands. This preference stems from ethnocentric beliefs, where consumers view domestic purchase behavior as a civic responsibility and a contribution to national pride. Consumer ethnocentrism has become...
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Dynamic Regulation of Cell Death Signaling.

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  Meaning Dynamic regulation of cell death signaling refers to the controlled and adaptable mechanisms by which cells decide whether to live or die in response to internal cues (like DNA damage) or external signals (like immune signals, toxins, or growth factors). This ensures tissue health, immune defense, and organismal homeostasis. Introduction Cell death is not merely a biological endpoint but a highly coordinated process essential for development, tissue turnover, and defense against disease. Multiple cell death pathways—apoptosis, necroptosis, pyroptosis , ferroptosis, and autophagy-related death—are tightly regulated, allowing cells to respond to environmental stress, infection, and damage. Dynamic regulation ensures balance: insufficient cell death leads to cancer and autoimmune diseases; excessive death contributes to neurodegeneration, ischemia, and inflammatory disorders. Advantages Maintains tissue homeostasis by removing damaged, old, or excess cells Prevent...
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Shopping mall detachment: Why do some consumers avoid malls?

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  Meaning Shopping mall detachment refers to the growing trend of consumers consciously avoiding shopping malls as their preferred retail destinations. Instead of spending time in traditional malls, many consumers now turn to online platforms, smaller local stores, or experiential alternatives. This detachment reflects changing social, psychological, and economic dynamics influencing modern shopping behavior. Introduction Shopping malls were once symbols of convenience, entertainment, and social interaction. They represented urban development, modern lifestyles, and consumer culture. However, over the past decade, malls have witnessed declining foot traffic and sales. With the rise of e-commerce, shifting consumer values, and lifestyle changes post-pandemic, many shoppers have detached themselves from malls. Understanding why this detachment occurs provides insight into evolving consumer psychology and retail trends. Advantages (of avoiding malls) Convenience of Online Shop...
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Overdose-Related Cardiac Arrest in the Era of the Opioid Epidemic

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  Meaning Overdose-related cardiac arrest refers to the sudden cessation of heart function that occurs when an individual consumes a toxic amount of a substance—most commonly opioids—resulting in respiratory failure and hypoxia (lack of oxygen). Opioids such as heroin, fentanyl, morphine, and oxycodone depress the brain’s respiratory centers, slowing or stopping breathing. As oxygen levels in the blood fall, the heart muscle becomes starved of oxygen, leading to arrhythmias, bradycardia, and eventually cardiac arrest. Unlike typical cardiac arrests caused by coronary artery disease, overdose-related cardiac arrests are primarily the result of respiratory compromise leading to secondary cardiac failure. Introduction The opioid epidemic has emerged as one of the most significant global public health crises of the 21st century. What began as widespread prescription opioid use for pain management has evolved into a devastating wave of addiction, overdose, and death. Opioids —both pr...
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